Micro Blogging How to use Twitter
Twitter is a social networking and micro-blogging site that allows users to post very short (140 characters) updates or messages. It has over a million registered users, although research in 2008 shows that only about 200,000 are active on a monthly basis.
Top Twitters are mainly by individuals but there is potential for business, and here are ten ideas we came up with. If you want Emotio to find the right strategy for you call u
1. You run a nightclub and when Saturday night comes you find it`s looking a little quiet. So you post a Twitter to your ‘followers` (people who have subscribed to watch your Twitter) saying "free first drink to any entries in the next hour." This would go out instantly to phones, PDAs and PCs, alerting your social network to the offer.
2. You are a school or community-based organisation Twitter and you can quickly update parents about events and emergencies such as a closure or the late return of a school trip.
3. You subscribe to a music group or a professional speaker`s Twitter and want to stay up-to-date with appearances, dates and times.
4. You subscribe to a network of IT professionals and regularly Twitter problems to your network for fast advice and solutions on how to solve problems.
5. You run a recruitment or contractor business and need fast responses for requests to fast placements. For example, you need five waiters tomorrow night for a last minute event or you need an emergency plumber to go to a call out.
6. A news-oriented business can post the latest news as it happens throughout the day or night.
7. You are working in collaboration on a global project and want to keep all parties up-to-date instantly with the project`s status.
8. A major High Street retailer who wants to update customers with daily offers. Boots could publish a Twitter each time they are doing a 3 for 2 offer or Asda could alert shoppers to in-store offers or links to special online shopping pages only available to Twitter followers.
9. A large corporate outsources a great deal of print and allows a group of printers to tender or bid for the work. These tenders can be placed on Twitter and then printers can give their best price to win the contracts.
10. Your professional consultant has a daily blog, but people need to visit your blog to read it. So you post the headlines on Twitter to alert your followers to the latest blog being posted.