Professional Search Engine Optimisation & SEO Services
The basis of a successful website promotion campaign is choosing the right keywords. It is necessary to research carefully the most suitable keywords for your campaign.
Using select professional industry tools Emotio is able to determine which words are most searched for e.g. serviced office or serviced offices - because one letter can make a big difference. Secondly Emotio will able analyze these words to determine which similar search phrases would direct traffic to the site. Finally we can look at the Keyword Competitiveness, for example serviced office may have 85,000 searches a year with 50,000 people competing to appear, serviced offices may have 150,000 searches per year but there might be 500,000 people competing. This would give the Keyword serviced office a better KEI (Keyword Effectiveness Index) as it will be easier to optimise than offices. This way you can rank higher and attract more of the traffic. It is possible to optimise for words with a low KEI but it requires more costs, energy, effort and time.
Emotio will outline a long term strategy to maximise your organic search results. Our strategy will include both on-page and off-page suggestions as well as outlining a link strategy which plays a substantial part in SEO. The ultimate goal is to bring more traffic to your website in an aim to generate more business/awareness. We will make both practical and technical suggestions on how to improve and enhance the site SEO capability. In the short term we aim to allow search engines such as Google, Yahoo and MSN to index fully your entire site. In the long term we aim to increase qualified traffic to your site, increase brand presence, ensure compatibility with your marketing plans and deliver a healthy ROI (Return On Investment). We will also provide a simple competitor analysis to show you the current visibility of some of your competitors online.
The implementation of your strategy is key to its success. If you have existing high rankings in search engines it is important not to lose these. Using an approved redirection of these links will ensure they do not have a negative factor in your optimisation. This will need to be carefully worked out before substantial changes are made on the site. Emotio`s implementation service includes the ptimisation of the sites home page and an overview recommendation strategy for optimising additional pages. Should you wish Emotio to provide information or optimise each page of your site this can also be done