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Social Media Optimisation (SMO)
is a form of internet marketing where social media is used to generate interest in an individual, business or brand. more...

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Reactive Marketing

The thing about search engine optimisation, PPC marketing and several other similar tactics is that they are all reactive. Someone actually already needs to be looking for what you have to offer. The trick is to know what they will be looking for and when they will be looking for it.

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