SEO Services, Professional SEO Services based in Pinner, London

Unlike most search engine optimisation companies EMOTIO are able to produce not only the complete SEO strategy, but we are able to deliver and take responsibility for both the on page and off page elements of that strategy.  Whether it is the integration of advanced SEO technology or the inclusion of meta and keyword data on the page.  EMOTIO can service your complete SEO solution.

FULL IN-HOUSE Search Engine Optimisation (Completely Ethical Optimisation)

STAGE 1 : Keyword Research

The basis of a successful website promotion campaign is choosing the right keywords. It is necessary to research carefully the most suitable keywords for your campaign.

Using select professional industry tools EMOTIO is able to determine which words are most searched for e.g. serviced office or serviced offices - because one letter can make a big difference. Secondly EMOTIO will able analyze these words to determine which similar search phrases would direct traffic to the site. Finally we can look at the Keyword Competitiveness, for example serviced office may have 85,000 searches a year with 50,000 people competing to appear, serviced offices may have 150,000 searches per year but there might be 500,000 people competing. This would give the Keyword serviced office a better KEI (Keyword Effectiveness Index) as it will be easier to optimise than offices. This way you can rank higher and attract more of the traffic. It is possible to optimise for words with a low KEI but it requires more costs, energy, effort and time.

STAGE 2 : Strategy

EMOTIO will outline a long term strategy to maximise your organic search results. Our strategy will include both on-page and off-page suggestions as well as outlining a link strategy which plays a substantial part in SEO. The ultimate goal is to bring more traffic to your website in an aim to generate more business/awareness. We will make both practical and technical suggestions on how to improve and enhance the site SEO capability. In the short term we aim to allow search engines such as Google, Yahoo and MSN to index fully your entire site. In the long term we aim to increase qualified traffic to your site, increase brand presence, ensure compatibility with your marketing plans and deliver a healthy ROI (Return On Investment). We will also provide a simple competitor analysis to show you the current visibility of some of your competitors online.

STAGE 2 (Optional): Technical Audit 

EMOTIO will provide a technical Audit of your site covering issues such as site navigation, search engine spiderability, code analysis, URLs, redirects and the inclusion of technical enhancements such as XML sitemaps. We would also outline various advanced SEO systems and inclusions that EMOTIO could build into your site to improve your rankings.

STAGE 3 : Implementation 

The implementation of your strategy is key to its success. If you have existing high rankings in search engines it is important not to lose these. Using an approved redirection of these links will ensure they do not have a negative factor in your optimisation. This will need to be carefully worked out before substantial changes are made on the site. EMOTIOs implementation service includes the optimisation of the sites home page and an overview recommendation strategy for optimising additional pages. Should you wish EMOTIO to provide information or optimise each page of your site this can also be done.

STAGE 4 : Monthly Stats reporting and recommendations

EMOTIO will prepare a customised monthly report that will give you key information from our analytical software. Based on this report we will provide further optimisation and marketing suggestions.

World Class Search Engine Optimisation

Working hand in hand with our strategic partner, Europes no.1 SEO strategy company, we are able to provide and implement a world class optimisation solution. Strategy is produced by our partner with all technical implementation provided by EMOTIO. The offering is similar to our in-house offering except that our partner will assign a team to work on this strategy as well as their close ties to major search engines they are often in a position to have the latest changes and information at their finger tips.